Our Journey Through Time
Seven years of transforming how South Africans approach investing – from a bold idea to a trusted financial education platform serving thousands of learners nationwide.
Milestones That Shaped Us
Each year brought new challenges, breakthroughs, and opportunities to better serve the South African investing community. Here's how we grew from startup to trusted education partner.
The Beginning - A Vision Takes Shape
Founded in Roodepoort with a simple but powerful mission: make investing education accessible to every South African. We noticed too many people were intimidated by financial markets or falling for get-rich-quick schemes.
- Launched first comprehensive beginner's course
- Established partnerships with three local financial advisors
- Welcomed our first 150 students
- Developed core curriculum focusing on JSE fundamentals
Digital Transformation During Uncertainty
The pandemic forced everyone online, but we were ready. We'd already been developing digital learning tools and saw unprecedented demand as South Africans sought financial security through education.
- Moved 100% of courses to online platform
- Student enrollment grew by 340% in eight months
- Launched mobile app for on-the-go learning
- Added specialized retirement planning modules
- Introduced live Q&A sessions with industry experts
Expansion and Recognition
Our approach was working. Students were successfully building portfolios, understanding risk management, and most importantly – feeling confident about their financial futures. Industry recognition followed.
- Reached 8,000 total students across all programs
- Won South African FinTech Education Award
- Launched advanced options trading curriculum
- Established corporate training partnerships
- Published first annual State of Retail Investing report
Innovation and Impact
Last year marked our biggest leap forward. We introduced AI-powered personalized learning paths and saw remarkable improvements in student outcomes. Our graduates were outperforming market averages.
- Launched AI-driven personal investment coach feature
- Student portfolio performance averaged 12.3% annual returns
- Expanded team to 15 full-time education specialists
- Introduced cryptocurrency and alternative investment modules
- Achieved B-Corp certification for social impact
Looking Forward - Our 2025 Vision
We're not slowing down. This year brings exciting developments as we continue pushing boundaries in financial education, making advanced investing concepts accessible to everyone regardless of their starting point.
Reach 20,000 Students
Expanding our reach across South Africa with targeted programs for different experience levels and investment goals.
Launch Premium Mentorship
One-on-one guidance from successful investors and financial professionals for accelerated learning outcomes.
Advanced Mobile Experience
Complete platform redesign with gamification, progress tracking, and social learning features.
Meet Our Leadership Team
Behind every successful educational platform are dedicated professionals who understand both markets and people. Our team combines decades of investment experience with genuine passion for teaching.
Sarah Mitchell
CEO & Co-founder
Former portfolio manager at one of South Africa's largest asset management firms. Sarah brings 15 years of institutional investing experience and a talent for explaining complex concepts simply. She holds a CFA designation and MBA from University of Cape Town.
Dr. Amanda Foster
Head of Education
Educational psychologist turned finance educator with a PhD in Adult Learning Theory. Amanda designs our curriculum to maximize retention and practical application. Her research on financial behavior has been published in three international journals.